Concept 10 10 – Background

Foto Jørgen Concept 10 10

Founder, Jorgen Albrechtsen

Concept 10 10 was developed and founded by Jorgen Albrechtsen, who is also the President of the international organization.

In his younger years, Jorgen Albrechtsen had a great interest in karate. He opened his first school at the age of 17 and later studied in Japan and various countries in Europe. He eventually built and operated 20 karate schools and reached the rank of 5. dan black belt. The head school became the largest karate school in the world with 5,000 active members, which attracted worldwide attention. Jorgen Albrechtsen is also the author of 8 books on karate, exercise and nutrition.

Later on, he became interested in how to train the human body in the best possible way, realizing that the market was full of less than serious offers that constantly confused and frustrated consumers by their lack of results. He came in contact with Arthur Jones in 1980. Arthur Jones is the inventor of Nautilus and later MedX exercise equipment and the father of high intensity training and a scientific no nonsense approach.

Jorgen studied and trained with Arthur Jones and his associates, opened his first science-based high intensity training center in 1981 and expanded over the years with several more, including franchises.

During the last part of the 80´s, Jorgen became increasingly aware of the need for constant supervision and coaching if a member was to obtain good results, and he was also dissatisfied with the fitness trend that focused more on socialization, hype and glitter than on serious result producing exercise.

He then moved to Florida to further study and work with the various research results on effective training and with a wish to develop a system that would be the intelligent alternative and produce optimal results.
The result of his efforts and his more than 30 years of experience in the exercise field came to be Concept 10 10, which was developed and ready to launch by the end of 2003.
It combines the scientific research results with a focused environment where all disturbances have been eliminated and a personal trainer is involved from start till end of each workout. It also utilizes customized state of the art equipment.

The first center opened early 2004 and became an instant success. Jorgen Albrechtsen did not want to expand further for the first 2 years, as he wanted to first fine tune every part of the operation, evaluating the results from hundreds of clients etc.
In 2006, expansion was started, and Concept 10 10 is now a global operation with an ever increasing demand for more centers around the world.