Concept 10 10 takes on tennis for a win

A powerful swing in just minutes, that’s what Pernille Albrechtsen gets out of her Concept 10 10 training.

Pernille Albrechtsen, Concept 10 10 co-owner & Dunes tennis champ

Albrechtsen’s tennis team won for the first time in years at a tournament held at the Dunes Tennis Club, located in the North Naples community where she lives.

Albrechtsen, now a local 2012 season tennis champ, has only been playing tennis at the Dunes for about two years. She did not play the sport at all prior to joining up with her tennis partner Gail Tipito with the Collier Tennis Association.

Pernille and her husband Jorgen Albrechtsen were opening the Concept 10 10 location at the same time she was getting started in the game. The club was set up and operational for the second season of tennis.

Pernille Albrechtsen started working out at Concept 10 10  for 20 minutes about every five to seven days– soon it was even less than 20 minutes per session as her weight was maximized on several of the six machines. Learn about those workout specifics here.

“I’m faster on the court. I can move around and I don’t get tired. Now, I’m stronger than the other girls are. I don’t get injuries the way the other girls do, but I did the first year,” she said.

Albrechtsen suffered a hamstring injury that she attributes in-part to jumping into the game without  building up the proper strength.

“You’re not getting stronger playing tennis at the level we’re playing. You’re standing still. Then, when you set off to run after the ball, you’re more likely to get injured,” she said.

Albrechtsen isn’t taking that risk anymore. She admits with a laugh that there are days she wishes the leg press were broken. Despite the fact that it takes only about three minutes or less on each machine, it is tough.

The Dunes tennis team, including 2012 Collier County champion partners Pernille Albrechtsen and Gail Tipito, bring their community’s team up a notch after a win that Pernille attributes in-part to strength training 20 minutes each week for one year at Concept 10 10.

“I know I have to do Concept 10 10 High Intensity Training because it gives me the strength, the power. The better you are at those hard, deep strokes, the opponents can’t take it.”

Another great advantage to her game was that lingering frequent bouts of back pain were alleviated by strength training on the lower back machine at Concept 10 10.

Pernille has always been active. She’s a certified aerobics instructor, fitness trainer and trained more than 200 other aerobics instructors. She also played badminton and handball, her favorite for years. She has the greatest strength of her life because of Concept 10 10.

Want to hear another tennis player’s personal testimonial with Concept 10 10? Watch this video on the Concept 10 10 TV channel on You Tube.

Keep up with golfers, tennis players, beach-goers and otherwise coach potatoes sharing their experiences with Concept 10 10 on the Concept 10 10 Facebook page.



The Myth of Aerobic Training

The Myth of Aerobic Training

There is no scientific evidence to suggest that people who are either physically active by nature and/or are engaged in a proper strength program, need additional aerobic exercise. Furthermore, strength training offers more benefits that are important and immediately available to the typical person than aerobics – all without the insult to the body.

Where did the concept of Aerobics Fitness come from?

By and large, “aerobics” is a catchword coined in the 1960’s by a physician named Kenneth Cooper, founder of the Cooper Institute of Aerobics. (Strange that there is no such place as the Smith Institute of Strength. I wonder why.) Dr. Cooper is largely responsible for creating the running “craze” of the 70’s. Interestingly enough, Dr. Cooper admitted in a New York Times article titled The Fit Commandment (Wednesday, July 15, 1995) that, though in 1968 he believed that a high level of aerobic fitness was a requirement for a long and healthy life, he now believes that “…people do not need to be aerobically fit to be healthy.” One would think that Dr. Cooper’s statement would have the fitness industry questioning the need for aerobics altogether as a health-enhancing activity since aerobics causes so many to suffer from orthopedic maladies. However, aerobics are/is so ingrained into our societal thinking and make so many companies a healthy profit (including the Cooper Institute for Aerobics and the American College of Sports Medicine), aerobics continues to be endorsed, popularized and sold as the foundation of an exercise program. “Just do it” as it were.

Consider the following medical opinions:

“When patients participate in exercise programs, they often assume that their heart becomes stronger. This is not the case. Physical training results in a sense of well-being because of other effects…it improves the efficiency of the muscles…it improves the hormonal tone of the body…it improves the control of sugar in people with diabetes. However, exercise will not make the heart beat more strongly.”
— Bruce D. Charash, MD, Cardiologist
(From his book Heart Myths, 1991)
Viking Penquin Books, New York 1991, ISBN 0670824429.

“You might suspect from the emphasis on cardiopulmonary fitness that the major effect of training is on the heart and lungs. Guess again. Exercise does nothing for the lungs that has been amply proved…Nor does it especially benefit your heart. Running, no matter what you have been told, primarily trains and conditions the muscles.”
— George Sheehan, MD, Cardiologist
(Known as the “Guru” of running. He has authored several books on running for fitness.)

“Most of the improvement in functional capacity due to exercise is not even directly related to the heart. It is due to an effect on the peripheral muscle cells whereby they more efficiently extract oxygen from the blood.”
— Henry Solomon, MD Cardiologist
(From his book The Exercise Myth, 1984)
Harcourt Brace Jovanovich, San Diego, ISBN 0151294585.

Look at these quotes again and reread the italicized areas. You’ll see that the common denominator these cardiologists all agree upon is the effect activity has on the skeletal muscles.

Muscle: A Highly Active Tissue

Muscle tissue is always at “work” even when we are at rest. As each of us must eat to sustain ourselves, so too must muscle tissue “eat” to survive. Put simply, muscles utilize or feed on two substances, oxygen (air) and glucose (sugar), provided by the blood, in order to “live.” (Fats are also used as fuel as well.) They utilize differing amounts of each to meet whatever demands are being placed upon them by us. When muscles are predominantly using oxygen as fuel, the body is said to be working aerobically (with oxygen). When muscles are predominantly using sugar as fuel, the body is said to be working anaerobically (without oxygen). However, regardless of which “pathway” is being used more, both are always functioning simultaneously. In other words, there is no such thing as pure aerobic work or pure anaerobic work with respect to the human metabolism.

Heart Rate – A Myth?

A low resting heart rate (roughly 45-65 BPM) is considered to be a determinant of whether someone is cardiovascularly “fit,” meaning healthy. But heart rate alone does not give a complete picture of a person’s cardiovascular health. The heart is obviously an extremely important muscle. But our heart is also an involuntary organ. It is a perpetual pump that propels oxygenated blood throughout our body without our conscious thought. It is, in a sense, an electronic slave whose taskmaster is the skeletal muscles. If a person’s heart rate is normal upon a physical exam, the physician is pleased. Never would he suggest to a patient to get it lower. While it is true that strength training is not known to lower resting heart rate, what strength training does do is the opposite. It keeps the heart rate from getting very high when involved in daily activity. Can stronger muscles actually aid in improving our ability to perform aerobic activities without lowering our resting heart rate? Absolutely.

Consider the following examples:

Example #1: Riding a bicycle uphill can be a difficult task for one person, yet simple for another. Even if both people are pedaling up the same hill, with the same bike, in the same gear, at the same pace, with the same seat height, have the exact same mental desire, limb length, resting heart rate, resting blood pressure, ejection fraction, stroke volume, cholesterol level, VO2 capacity and body fat percentage. The act of riding a bike uphill, in and of itself, is neither an aerobic or anaerobic activity. The pathway that is being used most, be it aerobic or anaerobic, depends to a large degree upon muscular strength, not only on the strength or health of the heart. The person with stronger muscles will propel up the hill easier than will the weaker individual regardless of the heart. As doctor Solomon points out, it is entirely possible for a person to have a resting rate of 60 bpm, be able to perform feats of exceptional fitness, yet be riddled with severe coronary artery disease.

Example # 2: A woman has difficulty walking up a flight of steps that leads to her home. Each day as she reaches the top step, she is completely out of breath. Taking pity on her, her fairy godmother swoops down taps her on the thighs and buttocks with her magic muscle wand, and viola! The woman’s muscular strength increases by 50%. Feeling this, the woman immediately decides to “test drive” her new muscles. She walks up the steps again at the same pace and lo-and-behold, she reaches the top without the slightest problem. (Studies conducted by Drs. Westcott, Darden, Nelson, Ades, Hurley et. al., have shown that increased muscular strength improves day-to-day functional ability and aerobic endurance.) How is this possible? The fairy godmother didn’t tap her heart and lungs with a magic aerobic wand. The actual condition or health of the woman’s heart and lungs remained exactly the same. Because of the increased strength, her heart did not have to work as hard the second time around.

Aren’t Aerobics good for a “bad” heart?

A doctor will usually judge vascular health from an EKG test during a routine physical. If the EKG is abnormal, the patient might be sent to the cardiologist for further testing. This testing usually includes a sub-maximal stress test that checks the “behavior” of the hearts function. Ejection fraction, stroke volume and perhaps VO2 max will also be tested. (Simply put, stroke volume refers to the amount of blood pumped from the left ventricle in a single beat. Ejection fraction refers to the total percentage of the total volume of blood in the ventricle that is actually ejected. VO2 is an estimate of the volume of oxygen used by the body per minute of exercise.) This test, however, is almost always performed without considering the person’s level of skeletal muscular strength, which can greatly influence the outcome. Supposedly, improving each of these factors via aerobic exercise results in a healthier vascular system. This is not necessarily so. From Dr. Charash’s book:

“In fact, the reverse was demonstrated in a scientific study that examined men who joined an exercise program within fifteen weeks of experiencing a heart attack. The heart muscle actually became weaker in these men…”

There are other factors that determine the actual health and strength of a person’s cardiovascular system as well. There is the actual size of the heart, size of its inner chambers, condition of its valves, diameter of the arteries and veins, magnitude of lung capacity, efficiency of the electrical system, etc., most of which are genetically inherited. These factors are rarely ever considered during fitness assessments and even when they are considered are nearly impossible to accurately measure. Stroke volume, ejection fraction, VO2 max, resting heart rate and blood pressure assessments are, without question, useful to physicians as indicators of a possible heart problem when symptoms arise, but they do not conclusively determine superior or inferior cardiovascular health.

Aren’t Athletes Healthier than us?
While many endurance athletes have lower than normal resting heart rates, superior stroke volumes and higher VO2 maxs, many still contract and die from heart and vascular disease. So the answer is no. Being an athlete does not guarantee better or superior health. In fact, it is entirely possible for a “un-fit,” sedentary individual to have a healthier heart and vascular system than the world’s greatest marathon runner. To quote Dr. Solomon:

“Somehow the notion mistakenly arose that these physiological changes of the training effect are automatically “healthier” or “better.” But there is no evidence that a slower resting heart rate is healthier than a heart rate somewhat faster, or that a quicker return to a resting heart rate after exercise is inherently beneficial. Nobody has ever shown any biological advantage to a slower heartbeat.”

“Not only is superb physical performance possible in the presence of severe coronary heart disease, but also the person may himself not feel the symptoms. I know patients of exceptional fitness who have severe coronary artery disease. Even people with imminently fatal heart disease can play sports, exercise and run. They may have no symptoms and may be capable of outstanding physical performance with hearts that will kill them.”

Fitness vs. Health

The confusion between fitness and health is why many mistakenly consider cardiovascular fitness to be a general health condition. Statistics show elite athletes contract heart and vascular disease almost at the same rate as unfit folks. Since many unfit folks are free of heart disease and live to be quite old, aerobic “fitness” then is just a specific physiological adaptation that does not necessarily guarantee improved vascular health or increased longevity. What it does guarantee, sooner or later, is an orthopedic injury. (Why do you think that almost every pain-reliever commercial these days uses an aching athlete as an example of why you need their product?)

Concept 10 10 – Background

Concept 10 10 – Background

Concept 10 10 was developed and founded by Jorgen Albrechtsen, who is also the President of the international organization.


Founder - Jorgen Albrechtsen

In his younger years, Jorgen Albrechtsen had a great interest in karate. He opened his first school at the age of 17 and later studied in Japan and various countries in Europe. He eventually built and operated 20 karate schools and reached the rank of 5. dan black belt. The head school became the largest karate school in the world with 5,000 active members, which attracted worldwide attention. Jorgen Albrechtsen is also the author of 8 books on karate, exercise and nutrition.

Later on, he became interested in how to train the human body in the best possible way, realizing that the market was full of less than serious offers that constantly confused and frustrated consumers by their lack of results. He came in contact with Arthur Jones in 1980. Arthur Jones is the inventor of Nautilus and later MedX exercise equipment and the father of high intensity training and a scientific no nonsense approach.

Jorgen studied and trained with Arthur Jones and his associates, opened his first science-based high intensity training center in 1981 and expanded over the years with several more, including franchises.

During the last part of the 80´s, Jorgen became increasingly aware of the need for constant supervision and coaching if a member was to obtain good results, and he was also dissatisfied with the fitness trend that focused more on socialization, hype and glitter than on serious result producing exercise.

He then moved to Florida to further study and work with the various research results on effective training and with a wish to develop a system that would be the intelligent alternative and produce optimal results.
The result of his efforts and his more than 30 years of experience in the exercise field came to be Concept 10 10, which was developed and ready to launch by the end of 2003.
It combines the scientific research results with a focused environment where all disturbances have been eliminated and a personal trainer is involved from start till end of each workout. It also utilizes customized state of the art equipment.

The first center opened early 2004 and became an instant success. Jorgen Albrechtsen did not want to expand further for the first 2 years, as he wanted to first fine tune every part of the operation, evaluating the results from hundreds of clients etc.
In 2006, expansion was started, and Concept 10 10 is now a global operation with an ever increasing demand for more centers around the world.